Accounting Technicians Ireland
Goal: Using digital marketing alone, deliver 10% more student numbers than the previous year, from 50% of the budget.
Campaign Elements: Web design & development, Display advertising creative, media planning, SMS, Social Media, SEO, Paid search.
Target Audience: School leavers short on CAO points & working professionals who want to further their career.
Summary: We designed a specific site for the marketing campaign, with two different sites, linked together. Given that we have two different audiences, to generate interest, we utilised a variety of targeted website ads on premium sites, GDN, Facebook & Youtube ads. We ran an SMS campaign with landing site to lapsed students and a growing search & SEO campaign, made ATI easily found.
Outcome: Student Registration Target achieved