LHW Insurance Group

Campaign Elements: Website re-design & development, on-site & off-site SEO, Facebook Page Design & Ads, SMS campaign to customers.

Target Audience: Male/Females Aged 30+ based in South County Dublin.
Current and lapsed clients

Summary: LHW Insurance Group is a local insurance broker based in South County Dublin specialising in Pensions under the ‘Your Nest Egg’ Brand. We were initially commissioned to undertake a website audit of their old site to review the usability of the site, rankings in search engines and to see how it compared to its closest competitors online. Following the audit we developed a new responsive website, to reflect the many visitors to the site who were interacting via smart phones.

Ongoing Activity: Following the launch of the site, our focus was to generate awareness of the brand and to drive traffic to the website, Facebook page and call centre through the use of a suite of marketing solutions which included Facebook ads geographically targeting residents based in South Dublin aged 30+, SMS campaign targeting current clients to inform them of the various services LHW offer and continued off-site SEO through article distribution, blogging and directory listings.